Who Are We?

Pla-Mor Pools has been family owned since 1968.  We are one of the oldest pool companies in the Richmond area.  Pla-Mor maintains a strong emphasis on providing the highest quality merchandise and the most reliable service available. We are proud of the fact that our satisfied customers are our best sales people.

dWe Specialize In:

  • Vinyl liner replacements
  • Aqua Leader above ground pools
  • Bullfrog Spas
  • A repair department for pool renovation, equipment repairs and weekly maintenance
  • Pool chemicals: Baquacil, Baquaspa, Mineral Springs, chlorine generators (salt), chlorine and bromine
  • All the accessories or toys a pool or spa owner would ever have need of.

Why Pick Pla-Mor?

  • Established – Family owned-since 1968 and known for our expertise and reliability.
  • Pricing – Why pay more, for lesser quality merchandise.
  • Quality – We pride ourselves in the unmatched quality of the products and services we offer.
  • Warranty – Our products and services carry the longest and strongest warranties in the industry.